EUROPEAN BUSINESS ENVIRONMENT second one Essay Example | Topics and Well Written Essays - 3000 words

EUROPEAN BUSINESS ENVIRONMENT second one - Essay Example It brought about a vast expansion of the market. Moreover, this act established uniform rules throughout the EU in respect of trading practices. Some of the areas affected by this act were first, qualifications obtained in one Member State were accorded recognition in all the other Member States; taxation methodology and control over governmental assistance to domestic industries (ley Berry). In July 2006, the British Pound performed dismally in respect of the euro. This was in conformity with the general expectation that the difference in interest rates between the EU and the UK would adversely affect the UK currency. The European Central Bank or the ECB and the Bank of England or the BoE did not allow the interest rates to change and in a survey by Halifax, it was clearly revealed that house prices had reduced by 1.2 percent in June 2006 (Sterling slips on UK/euro zone rate expectations, 2006). Further, in May 2006, there was a spurt in manufacturing and in the first quarter of 2006, the mortgage equity withdrawal increased to approximately twelve billion pounds sterling. In this context, the president of the European Central Bank, Jean-Claude Trichet stated that the interest rates would not be altered (Sterling slips on UK/euro zone rate expectations, 2006). However, he hinted that the ECB was likely to increase the interest rates. In the month of July 2006, the forward exchange rate for one euro was 69.51 pence, however in comparison to the US Dollar there had been a 0.3 % increase in the value of the Great Britain Pound (Sterling slips on UK/euro zone rate expectations, 2006). The UK was not willing to make the euro their currency. On the 9th of January, 2005 the UK Prime Minister, Tony Blair, stated that on account of economic considerations, the UK was not in a position to change its currency to the euro. In the BBC programme Breakfast with Frost, Blair stated that it was essential to consider what was

Suggestions for marketing strategies to a newly opened delicatessen Essay

Suggestions for marketing strategies to a newly opened delicatessen - Essay Example Marketing deli products in an exclusively village setting would require the delicatessen to focus attention on the consumer demographics such as incomes, ages and preferences. These factors would have a much greater impact on the delicatessen’s decision to locate in a village. Thus the primary and immediate assumption is that there are no other deli shops in the village or the existing ones aren’t so well geared to meeting the demand for deli products. Marketing strategies range from those which advocate market domination to those of Porter’s Generic Strategies; from innovation strategies to growth strategies that depend on integration related synergies; and from strategic archetypal models to warfare marketing strategies (Kotler, 1991). Market domination strategies are based on the understanding that any marketing strategy must have as its core objective the domination of the market. In other words the firm seeks to lead, challenge, simply follow or develop a niche market. There are three types of market dominance strategy. The price leader who sets the price for the rest of the market or industry must have a set of predetermining characteristics such as the ability to set the market ruling price at its will so that other competitors would have no alternative but to follow him. A delicatessen in a village is less likely to benefit from this strategy unless the village is already being served by some competitors who sell an approximate range of delicacies. Similarly the other two types of the market dominance strategy, the quantity leadership or challenger, are of little or no significance to the delicatessen in the village. This paper would thus focus on a hybrid marketing strategy that would include some of the features of the above marketing strategies in addition to the writer’s own analytical perspectives (www.ama.org). In a village of approximately 9,000 people a substantial policy of product differentiation is